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Tabletop Touch Screen Collaboration

How do you explain to a diverse medical trade show audience ­the technical details of Positron Emission Tomography imaging – and how Philip’s new technology improves upon it? Don’t tell them – show them, and let them learn through interaction.

Results:

  • Highest traffic and longest interactions of the five Philips modalities over the course of the RSNA event.
  • Based on the success and easy configurability of the tool, every department requested that we convert their Exploratorium content for iPads, laptops, web­ friendly HTML/JS versions, and even user­configurable tools.
  • Exploratorium was a finalist for a 2014 MITX Innovation Award in Healthcare Excellence.
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